Business Case Development
Assessing the feasibility and viability of a project by developing a business case that includes a clear statement of objectives, benefits, costs, and potential risks. This function involves conducting a cost-benefit analysis and aligning the project with the organization’s strategic goals.
Marketing and Promotion
Developing marketing and promotional strategies to support the project’s objectives. This function includes market positioning, branding, advertising, and communication activities aimed at increasing awareness, generating demand, and driving sales or adoption of the project’s outcomes.
Product/Service Development
Managing the development and launch of new products or services within the project. This function involves coordinating cross-functional teams, ensuring product/service quality, conducting market testing, and addressing any product-related risks or challenges.
Market Research and Analysis
Conducting research and analysis to gather market insights, customer preferences, and competitive landscape information relevant to the project. This function helps in making informed decisions, defining target markets, and identifying business opportunities.
Business Process Improvement
Identifying opportunities for process improvement within the organisation through the project. This function involves analysing existing processes, identifying inefficiencies or bottlenecks, and implementing changes to streamline operations and enhance productivity.
Stakeholder Analysis and Management
Identifying and analysing stakeholders who are affected by or have an interest in the project. Understanding their expectations, needs, and influence on the project and developing strategies to effectively engage and manage their involvement throughout the project lifecycle.
Strategic Alignment
Ensuring that the project aligns with the organisation’s strategic goals, values, and priorities. This function involves continuously assessing the project’s alignment and making adjustments as needed to stay on track with the organisation’s overall strategy.
Business Risk Management
Ensuring that the project aligns with the organisation’s strategic goals, values, and priorities. This function involves continuously assessing the project’s alignment and making adjustments as needed to stay on track with the organisation’s overall strategy.
Change Management
Ensuring that the project aligns with the organisation’s strategic goals, values, and priorities. This function involves continuously assessing the project’s alignment and making adjustments as needed to stay on track with the organisation’s overall strategy.
Business Performance Measurement
Establishing key performance indicators (KPIs) and metrics to measure the project’s impact on the business. This function involves tracking and evaluating project outcomes, assessing business performance against predefined targets, and reporting progress to stakeholders.
Financial Planning and Budgeting
Creating financial plans and budgets specific to the project, considering the required investments, revenue projections, and cost structures. Monitoring project expenditures, tracking financial performance, and ensuring adherence to budget constraints.
Business Value
Realisation
Focusing on realising the intended benefits and value associated with the project. This function involves tracking and evaluating the project’s outcomes against the expected benefits and taking actions to optimise value delivery.
